Meri announced positive performance in semester I 2025 and Aethra Learning Center Strategic Acquisition - Expanding segments and strengthening the Indonesian non -formal education ecosystem

Jakarta, August 1, 2025- PT Merry Riana Education Tbk (Stock Code:Meri), Educational and Personal Development Companies that have just been floor on the Indonesia Stock Exchange (IDX), today announced two strategic achievements: solid financial performance in the first semester of 2025 and executionThe first corporate action after IPO, namely acquisition ofAethra Learning Center, educational institution basedPositive Psychologywhich has focused more than 10 years to strengthen the character and psychological health of Indonesia's young generation.

"Listing is the beginning. But the strategic steps after IPO are proof that we continue to grow and commit to creating a long-term impact in the world of education," said Merry Riana, Founder of PT Merry Riana Tbk Education.

Strategic Steps Meri Post IPO: Acquisition of Aethra Learning Center

In the January -June 2025 period, Meri posted a solid revenue and net profit growth. In the midst of this positive financial performance, Meri announced the acquisitionAethra Learning Center, HR Development Bureau is known for an educational approach basedPositive Psychology- which focuses on reinforcementSoft Skills,Emotional Intelligence, and the formation of the character of students.

This acquisition enriching non-formal mei's educational content withstructured and scientific psychological dimensions, Creating a unique synergy between the EXPERIntial LEARNING MERI Ecosystem with a reflective and personal approach carried by Aethra.

Synergy Two Strengths: Meri × Aethra

- MeriPresenting National Scale and Infrastructure:

39 Learning Center throughout Indonesia, tens of thousands of alumni, hundreds of school partners, and experiential learning programs such as Life Camp, Leadership Camp, and Billionaire Camp.

- AethraStrengthening the content of content and psychological approaches:

Experience more than a decade in the reflective curriculum, coaching basedPositive Psychology, as well as character education programs that are tailored to the needs of the institution.

This synergy makes Meri not only a provider of study rooms and skills training, but alsoa comprehensive character development platform based on a positive psychological approach.

Two new segments that are open through this strategic acquisition:

1. B2B to schools and foundations - extensive institutional market potential

Aethra has long been a strategic partner of various schools and major foundations in Indonesia. The excellent program is likestress management,Self-mapping, AndPSHE (Physical, Social & Health Education) curriculumhas been implemented in various forms - from a short session to a 1.5 -year -old program.

Through this acquisition, Meri opens a stronger penetration path to the institutional B2B sector (schools & foundations), with a flexible and relevant approach, strengthening the recurring revenue base and long -term expansion in the formal education sector.

2. Positive Psychology -based Coaching & Couaching Services

Meri will also expand services to the fieldcoachingAndCounselingwhich is based on positive psychology, answering the need for increasing psychological assistance - both for students, adolescents, and parents and educational institutions who want to accompany the younger generation more deeply, reflectively, and sustainably.

This program expands the scope of Meri not only in terms of the curriculum, but also from the sideProfessional -based personal and family assistance, increase depth in service portfolio.

Positive Outlook: Potential Growing Large in New Segments

This acquisition confirms the direction of strategic and measurable meri growth: expanding segments, strengthening value propositions, and building positioning asintegrated character education companywho are ready to answer the needs of today's and future education.

"We believe, true education is not only about academic, but about character, self -awareness, and courage to live the best life. This is the direction we take. And this is the mission that we will continue to fight for," concluded Merry Riana.

Watch the starting point of the great synergy of the moment of signing the acquisition of Meri × Aethra:

Touching Hearts Changing Lives,

Astri Novaria

PR & Media Officer

Merry Riana Group

WA: 0857 1784 7626 | Tel: 021 5010 0576

www.merryriana.com