Deputy Minister of Creative Economy Inaugurates MRRY, Merry Riana's Local Fashion Brand which is Selling Well

One month since its launch,brandsMerry Riana's first local fashion, MRRY, sold well and received wide appreciation as a local brand that dared to be different amidst the dominance of global brands by carrying the philosophy of "From Soul to Style, a style born from the soul.

“This is not just about fashion brands, this is about fashion with purpose."As someone who really likes fashion, I'm sure you all agree that fashion is not just what you wear and what it radiates from the outside, but what we wear and what we feel on the inside," said MRRY Founder, Merry Riana.

The MRRY launch on Saturday (25/10) was also attended by various special guests, ranging from public figures to Merry Riana's friends, including Irene Umar; Angela Tanoesoedibjo; Isyana Bagoes Oka; Aaliya Rajasa, Erina Gundono; Kaesang Pangarep; Tissa Biani, Greysia Polii, Victoria Wong; Fen Axioo and other guests who provided support and appreciation for MRRY's presence.

Deputy Minister of Creative Economy, Irene Umar, believes that the MRRY brand is not only about creating fashion collections but also about fostering a spirit of confidence and pride in local work. "As Mrs. Merry said, love yourself and celebrate every achievement you have," said Irene.

According to Isyana Bagoes Oka, MRRY's presence is proof that Indonesian women are not only able to be creative, but can also actualize themselves through various forms of work. "Hopefully this can be an inspiration for women to continue working," she explained.

In collaboration with PT Mega Printis Tbk, a fashion company that houses big brands such as Minimal and Manzone, MRRY combines Merry Riana's personal touch with professional production standards and a national distribution system. This collaboration ensures MRRY is present asbrandslocal with international quality,accessible luxurythat combines style, meaning and value. "There is one interesting sentence, Miss Merry saiddon't just wear clothes, wear your story, wear your soul," said Afat Adinata, Chief Executive Officer, PT Mega Perintis, Tbk.

Through MRRY, Merry Riana wants to invite more women across generations to appearfashionablewith a collection of high quality but still affordable clothing. Each MRRY collection is designed with selected materials, elegant cuts and refined silhouettestimeless, making itfashion statementwhich is relevant for active and confident young professional women. "It's time for us to be proud of local products. MRRY is proof that fashion created by the nation's children can look classy, ​​meaningful and raise the self-confidence of every woman," concluded Merry Riana.

Since its launch, 18 MERY collections have received positive response from the public, starting fromwork outfitlike quality fashionable blazers up toeveryday outfitwhich is comfortable at the same timefashionable. Entering December there are several itemsspecialwhich has been released ahead of Christmas 2025 and New Year 2026.

The MRRY collection is now available onlineon linethroughwebsiteofficialmrry.idand various platformsmarketplace, namely TikTok Shop and Shopee. Fashion lovers can also buy MRRY directly at a number of Minimal stores, such as Grand Indonesia, Summarecon Mall Serpong, Pondok Indah Mall 2, Supermall Karawaci, Summarecon Mall Bekasi, Bintaro Exchange, Kota Kasablanka and Puri Indah Mall.

Are you curious to see the excitement of MRRY's launch? Watch the video via the following link!